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Diwali Beauty Routine

3 mins

Akhila Jerripothula

Your deep cleaning routine for festive makeup and hair!

What a better way to celebrate the changing times than with the Indian holiday - Diwali! Diwali is the Indian festival of lights, celebrated between mid-October and mid-November for five days. It is one of India’s biggest festivals, held on November 12-16 this year to celebrate the win of light over darkness, of goodness winning over bad. You can imagine how much we need that right now! 

The festival of light is celebrated with lamps lit all outside the house, and worshipping of Gods like Lord Ganesha (for welfare and prosperity) and Goddess Lakshmi (wealth and purity). With this auspicious holiday, Hindus are able to experience a renewed sense of hope and wisdom for the coming year. For many Indians, Diwali is celebrated as a new year celebration of sorts. However, this celebration is not limited to people inside India, as it is a public holiday celebrated in Nepal, Singapore, Malaysia, Fiji, and many more. 

File:Diwali Festival.jpg - Wikimedia Commons

The Meaning of Diwali

For Diwali, Hindus light up their homes and shops with lights to welcome in the Goddess Lakshmi to give them good luck for the year ahead. During the beginning of this celebration, the houses, buildings, shops, and temples are thoroughly cleaned, whitewashed and decorated with pictures, toys and flowers. On the actual day of Diwali, people put on their best clothes and exchange greetings, gifts and sweets with their loved ones. At night, buildings are beautifully illuminated with lamps, candle-sticks, and lightbulbs. All this light is thought to keep the darkness away, and welcome in the light. Sweet and toy shops along the streets are brightly decorated to attract the passers by. To this day, Hindus believe that the Goddess Lakshmi only enters homes which are neat and tidy, which explains the copious amount of decorations that are used during this time! Diwali is actually celebrated by many different religions (such as Hindus, Jains, Sikhs, and Newar Buddhists). While each faith marks different historical and cultural events that tie to this celebration, the general theme is the symbolic victory of light over darkness, knowledge over ignorance and good over evil. (Source)

Whether you’re celebrating social distance style, or over video call with friends and loved ones, people love to dress up their homes, and themselves! As we apply more products to our skin and hair than we usually do, it can cause issues for your pores and skin + hair barrier. Especially as you dance the night away for garba, the sweat, grime and oil buildup is just asking for acne formation. But don’t fret, we have your skin and hair routine to combat this! 

Diwali Skincare Routine

It is important to understand how to properly care for your skin on days where excessive skin and hair buildup is expected. Otherwise, be prepared to wake up to pesky pimples and blackheads! For your face, make sure to thoroughly cleanse away the sweat, dirt, and grime by deep cleaning the makeup that’s clogging your pores. A great way to do this is with oil cleansing, since oil breaks down the oil in your makeup. Apply WOW Skin Science Castor Oil to dry skin to break up any stubborn mascara, glitter eyeshadow, etc. Then, finish cleansing with WOW Skin Science Activated Charcoal Foaming Face Wash with Brush. Naturally powered by activated charcoal to absorb any impurities left, which is especially useful for heavier makeup days. It includes a soft-silicone brush head for gentle 


After cleansing, it’s time to treat! If you follow our guide on which order to apply skincare products, you should start from lightest to heaviest in consistency to make sure your products will be effectively absorbed by your skin. Use WOW Skin Science’s Vitamin C Serum to brighten dark spots left from acne scarring, even out your skin tone, and help fight signs of aging. Witch hazel and hyaluronic acid work to tone pores and replenish your skin’s moisture. Seal in your skincare with the thickest products, typically a moisturizer or conditioning oil like WOW Skin Science Castor Oil - yes, it’s uses are that multipurpose! 

Full Body Focus

It’s time to extend the skin loving to the rest of your body! Your skin doesn’t stop at just your face, and can also boast impurities that harms your barrier’s ability to defend against outside irritants. The Indian values of Ayurveda emphasize holistic care, and that’s exactly what you need! Your hair takes on damage from heat styling, product build up, and UV rays, harming your hair cuticle and resulting in dead, dry hair. Because of that, using a shampoo and conditioner like WOW Skin Science Moroccan Argan Oil Shampoo & Conditioner can make a world of difference for your hair. Wash your hair with this nourishing combo to cleanse build up, strengthen your strands, and replenish lost moisture. Doing this before bed will ensure the build up from your hair isn’t rubbing onto your pillow, and affecting your skin’s health. 

Follow up with a leave-in treatment like WOW Skin Science 10-In-1 Hair Oil to further hydrate your strands. It’s packed with natural actives like Sweet Almond Oil, Moroccan Argan Oil, Vitamin E, Bhringraj Extract, Rosemary, and more to nourish deep into your hair, and protect it from outside irritants. If you have textured and/or curly hair, this is an essential to de-frizz and boost healthy shine. For the rest of your body, feel free to use the same castor oil all over to hydrate and seal in moisture. It’s a multipurpose must-have for a reason! 

Protect Your Peace

During these trying times, you can find some relief in understanding the importance of this holiday-- the fight of light vs darkness, and that good can prevail over evil. Keep these thoughts as we transgress through the last few months of 2020. We are stronger together, and all must try our best to help bring in more light into our worlds by supporting your community filled with family and friends. Happy Diwali!

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Author: Akhila Jerripothula

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