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Grooming + Skincare Essentials For Men

5 mins

Shane Vann

Alright, fellas, it's time to level up your hair and skin game.

Alright, fellas, it's time to level up your hair and skin game. It’s never too late to start taking care of yourself! Fortunately, WOW Skin Science has you covered. We all know the best offense is a good defense, so let’s take a look at the starting lineup. The WOW Skin Science Men’s line is now available and quickly gaining popularity as some of the best products out there to take over your grooming regimen. Sleek packaging and multi-purpose formulations are designed to tackle even the roughest of jobs with deep-cleaning, rejuvenating action. We’re here to talk about the best grooming products for men!


As guys, we forget to take care of our skin, which needs special care since the skin is thinner on the face. Our skin is the largest organ and our body’s natural defense against the elements we face every day. Healthy skin is the first defense against air pollution, germs, and bacteria that we come into contact with on a constant basis

Keep in mind that one skincare product that works for another man may not work for you. If your skin feels dry and too harsh after you wash your face, then you need something more gentle and hydrating. Don’t worry, we’ll break it down for you!

To check if a product will work for you, do a patch test. Leave a pea-size amount of product on the back of your neck or inside of your wrist and let it sit for 24 hours. If you develop a rash or other kind of irritation, then avoid using that product.

Cleanse Your Face 

apple cider vinegar face wash

From the moment you leave the comfort of your bed, you accumulate dirt and bacteria onto your skin. As your skin regenerates, it pushes the old dead skin cells to the outer layers of your dermis which give you a dull, dirty appearance. The worst thing to do at the end of your day is sleeping without cleansing your face and body of all the oily sludge, causing clogged pores, acne breakouts, unpleasant odors, and irritated skin. 

The trick is to regularly clean your skin, don’t sand it all off in one go. It is possible to over-cleanse, which can lead to dry, irritated skin, especially during winter months. If you live in a hot and humid climate or have an oily face by the end of the day, you can use a deeper cleanse to thoroughly wash all the dirt, oil, and pollution from the day. 

For a quick and inexpensive routine, WOW Skin Science Apple Cider Vinegar Foaming Face Wash W/ Brush cannot be beat. This gentle face wash balances pH to keep your skin healthy. There’s a hypoallergenic brush attached to it too that could not be easier to use! Need a deeper clean? My personal go-to is the WOW Skin Science Activated Charcoal Face Wash. I use this bad boy 1-2 times a week, especially if I have been sweating outdoors or at the gym. The activated charcoal acts like a magnet for dirt and toxins hiding in the pores, leaving my face feeling incredibly clean and fresh. 

Fighting dandruff flakes?  

WOW Skin Science Activated Charcoal & Keratin Shampoo is going to help pull all of the toxins and greasy buildup from your scalp and hair, while also adding in great strength with its keratin protein-rich formulation. Your scalp and hair will feel squeaky clean after adding this to your regimen. You have the option to pair it with either the WOW Coconut Avocado Oil Conditioner OR the Coconut Milk Conditioner. Both offer superior, moisture-rich nourishment for your scalp and hair to get their spotlight.

man holding activated charcoal shampoo

Beard Care 

In case you didn’t know, beards are made of hair...shocking, I know. I have a full-on, wild caveman beard of coarse hair that grows in every direction. Not to mention that the skin underneath is sensitive and sometimes prone to redness. Taming my beard in the past was a daily struggle. I was using whatever shampoo was in the shower at the time and washing my scalp, beard, and face with it. Turns out it was a terrible grooming decision. My beard was always dry, and my skin was irritated and blotchy because of the harsh products drying me out.  

I got my beard routine in check! Now, when I notice that the skin under my beard is getting a little flaky, I do a deep beard cleanse using the WOW Skin Science Activated Charcoal & Keratin Shampoo once a week. This has made all the difference in the world, and I really love the scent. The formula contains jojoba and almond oils, which hydrate with a clean and pleasant scent that isn’t overpowering. I’d call it a very balanced out gender-neutral fragrance.

man touching beard

Patchy Beard?

If you want to up your beard game, Castor Oil, one of the best grooming products for men, will change the game for you. I trust WOW Skin Science Castor Oil because it is 100% pure, undiluted, and cold-pressed from the highest quality castor seeds without using any chemical distillation for extraction. Castor seeds are naturally rich in antioxidants, vitamin E, and essential fatty acids that help give your scalp & hair the best nourishing care. Castor oil has been primarily used to promote hair growth because of its anti-inflammatory qualities that ease irritated hair follicles.

Dry Winter Beard?

Need an extra boost of moisture to your dry winter beard? Pro tip: Use your conditioner as a deep conditioning beard balm! Apply your favorite WOW conditioner to your freshly washed beard and let it sit for at least 20 minutes, but no longer than 45 minutes. Try to avoid cold temps during this time, it is best to stay near a source of warmth as that will help in keeping the hair cuticle open longer allowing the moisture to be better absorbed into the inner hair shaft. Using this treatment once a week throughout the colder months will make sure your beard looks fresh all winter long.

Daily Wash

man using conditioner

The WOW Skin Science Activated Charcoal Shampoo is my weekly go-to to remove all of the dead skin, oily buildup, and pollution that clings to the skin just from being outdoors. But what about a daily product for staying fresh in between? WOW Skin Science Bourbon 2 In 1 Shampoo & Body Wash For Men hits it out of the park! Caution: You may want to keep this somewhere safe because anyone that finds it is going to steal it for the smell. True story, I keep a bottle of this in my guest bathroom and every guest asks where they can get a bottle for themselves. One friend even asked where he can buy a full case, it smells that good! Formulated with shea butter and vitamin E, this 2-in-1 shampoo and body wash is a must-have for your bathroom. 

I also love the WOW Skin Science Energy 2 In 1 Shampoo & Body Wash to awaken your senses and prep you for the day. The luxurious WOW Skin Science Oud 2 In 1 Shampoo & Body Wash is another staple in my grooming routine. Oud or agarwood is one of the most popular scents on the market today. Oud is said to be the most expensive wood in the world; the oil derived from it is estimated to be 1.5 times the value of gold, and is even referred to as 'liquid gold'. Oud's sweet, woodsy scent is instantly recognizable and certainly enjoyable for anyone that catches your scent. 

Body Care

wow skin science wild aqua foaming body wash

2-in-1 formulas are not your only option. A great stand-alone body wash for guys is the WOW Skin Science Wild Aqua Body Wash. The bright, aquatic fragrance with shea butter, vitamin E, and argan oil helps moisturize your skin and give it the hydration it needs to maintain a healthy glow while reducing the appearance of skin blemishes or marks. Vitamin E acts as a natural antioxidant to fight free radical damage from excessive sun exposure. 


There is no one-size-fits-all rule for grooming. You definitely have to find what regimen and what grooming products work best for you. If you are always on the go and need a quick routine that you will stick to, a 2-in-1 shampoo + body wash with a great conditioner is all you need. If you enjoy the self-care routine, a shampoo, conditioner, and foaming body wash is the perfect trifecta of freshness for you. 

Don’t forget, your face and body require different products because the skin thickness and needs are different. WOW offers some man-tastic scrubs and cleansers that can tackle your dermis without making it a der-mess! 

Let's Share This:

Shane Vann

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Author: Shane Vann

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