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How To Care For Stretch Marks

3 mins

Akhila Jerripothula

Can you remove stretch marks? Is there a treatment for stretch marks? We'll tell you the answers and what you can do to even out your skin tone!

Stretch marks are an inevitable part of the human experience -- we all have these reminders of what our bodies go through to keep us protected. While critics claim that stretch marks should be edited out of Instagram photos, we have seen a resurgence in owning your body’s marks in so many ways. In this journey to embrace your inner beauty, take part in self-care rituals to give your skin some much-needed love. Whether your goal is to firm, even out skin tone, or strengthen your protection against outside irritants, we have the natural solutions for you! 

What Are Stretch Marks?

Skin (the dermis) is made up of collagen, which creates a tightly woven surface. A stretch mark can happen when there is a disruption in that surface pattern. Our skin literally stretches out from growth spurts, pregnancy, rapid weight gain/loss, and rapid muscle growth. Since the skin is being pulled apart in that weave, we’re left with what looks and feels like a divot in the skin. 

Over time, these stretch marks can mature and look shiny in the sunlight, attracting more attention. This begs the question, do stretch marks go away? How long does it take for stretch marks to fade or remove? While getting rid of the scar would take more intense laser treatment and office cosmetic procedures, you can make stretch marks less noticeable with active ingredients like vitamin A, vitamin C, and vitamin E, etc to boost your brightening skincare routine, and help firm and improve skin elasticity.

How To Care For Stretch Marks


In the first step of your self-care skin routine, use the WOW Skin Science Ubtan Face & Body Scrub to exfoliate dead skin cells. The curated blend of brightening boosters and natural exfoliators like chickpea flour and almond powder will gently remove impurities, tone, and soothe the irritation that can come from itchy scars. 

Exfoliating is also great to boost blood flow and encourage the skin to repair quicker! Using a body brush is a great form of physical exfoliation to remove built-up dead skin cells. Just brush in circular motions on dry skin, and rinse off in the shower. 


To properly remove impurities from the skin, use WOW Skin Science Ubtan Foaming Body Wash. Featuring the same Ubtan blend used on Indian brides to give that wedding day glow, it will help refine and even out skin tone with fabulous foam! After your shower, you can make your body oils and butters work even harder with microneedling! This tool uses real needles to create small punctures in the skin, which signal to your body to produce more collagen and repair the wound. It may sound scary, but the needles are super small! You may see redness and irritation after, so stay away from this if you have sensitive skin. If you’re looking to take your anti-aging regimen to the next level, microneedling is for you! 


Seal in your skin’s moisture and soothe irritation with WOW Skin Science Body Butter Stretch Care. It is specifically formulated to target stretch marks and scars, with brightening and nourishing botanicals like sea buckthorn oil, rosehip oil, calendula oil, and lavender essential oil. A great way to really hydrate your skin is by applying this product on damp skin, right out of the shower. If you dry off and then apply the body butter, it has less hydration to lock-in. This dampness will be trapped in with the luxurious cream, and keep skin soft for longer! 


For the last step of this skincare routine, let’s treat deep scars with nourishing botanicals. Massages are a great way to help stimulate blood flow, which encourages the skin to repair faster. Using a massage oil like the WOW Skin Science Thai Massage Oil with intentional motions can help firm skin texture and soothe any irritation. 

You can DIY a massage oil with essential oils to treat your unique concerns, as long as they’re diluted in a carrier oil like the WOW Skin Science Castor Oil. Add 2-4 drops of brightening and balancing essential oils like WOW Skin Science Sweet Orange Essential Oil for a boost of Vitamin C, Frankincense Essential Oil for anti-aging, or Ylang Ylang Essential Oil to nourish and soothe your skin! Just massage in circular motions until the oil is fully absorbed into your skin. 

Love Yourself

It’s easier said than done, but self-care moments are a fantastic way to show yourself some love. We understand that for some, the dramatic change in your body and skin’s appearance can cause dysmorphic views of oneself, but your body is truly something to celebrate. It fights so hard to protect us against the world, and we should treat it with love! As with anything in skincare, prevention is much more effective than treating after the fact. Regardless of what you do choose, choose to love yourself first. Learn to love your body that has given so much to you every step of the way in your life. And yeah, maybe you did experience some big life changes-- so, why would you not want momentos of the times you really embraced change, growth and progress? Good luck!

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Author: Akhila Jerripothula

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