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What Causes Dandruff?


Do pesky flakes make a comeback, no matter what you try? Wondering why you have dandruff, and how to get rid of it? Check out our facts and hacks for flake-free hair, so you can finally wear black with confidence!

But first, what is dandruff? What causes dandruff?

Woman washing hair with dandruff shampoo

While dandruff can seemingly come out of nowhere, the culprit is typically a fungus called Malassezia. This fungus normally lives on your scalp, but some people have too much of it. This causes skin cells to multiply faster than usual, resulting in white or yellow scales flaking off.

Dandruff isn’t just on your scalp

This condition doesn’t stop at your scalp, dandruff occurs anywhere you have oil glands. That means your eyebrows and the sides of your nose can have those pesky flakes too! Dandruff is even seen in babies, commonly referred to as cradle cap.

Age, hormones, and stress can all contribute to the severity of dandruff, but symptoms can be managed with our hair-saving tips below! 

How to fight flakes

Sticking to a consistent hair care routine and using the right products can help manage your dandruff and boost your confidence. Dirty hair doesn’t directly cause dandruff, but the oily buildup from inconsistent washing can contribute to your symptoms.

woman holding apple cider vinegar clarifying shampoo to detox hair

For mild dandruff, wash your hair 1-2 times a week using WOW’s Apple Cider Vinegar Shampoo. This powerful clarifying shampoo is packed with raw Apple Cider Vinegar and pure botanicals to gently clear build-up and dandruff flakes on the scalp. The nourishing oils soothe an itchy scalp, while ACV balances pH levels for healthy, silky hair! 

Tip: Gently exfoliate and stimulate blood circulation with WOW’s Stimulating Scalp Massager Brush, to break up build-up for a clean start. After massaging WOW’s Apple Cider Vinegar Shampoo into your scalp, leave the lather on for up to 5 minutes to thoroughly detox and cleanse any flakes. 

woman holding hydrating and nourishing hair oil for dry hair

For more severe dandruff, try WOW’s 10-In-1 Hair Oil. It’s packed with ultra-nourishing oils to help restore vitality and soothe scalp conditions that cause inflammation, flakes, and sensitivity. All while replenishing hydration to reverse damage and boost shine.

Tip: Massage hair oil treatment into scalp and length of hair with WOW’s Stimulating Scalp Massager Brush and leave on overnight. If you’re planning on sweating it out at the gym or sauna, soak your hair in WOW’s 10-In-1 Hair Oil. Your body heat will open up the hair follicles and allow the oil treatment to penetrate deeper for super-soft strands.


Don’t be disgruntled with your hair journey, consistency is key to see the results you want. Get the flake-free hair of your dreams with WOW Skin Science’s range of holistic hair solutions for your hair goals!

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Author: Shane Vann

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