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Brittle Dry Hair - What Causes It?

1 min

Goutaman Ram

Since dry, brittle hair can have multiple causes, all you need is the right solution. Learn how to fix dry hair and bring moisture back to your tresses!
Having dry hair can get frustrating but don’t give up just yet! Since there are multiple causes of dry hair, all you need is the right solution for you.

1. You Use Harsh Products


Using commercial hair products can get you stuck in a vicious cycle. Dry, frizzy hair with split ends obviously comes from a lack of moisture which is usually caused by the ingredients in your products! 

Commercial shampoos use harsh ingredients for getting you fast results at the cost of your long term hair health. Using these products strip away the natural sebum your scalp produces.
As a result, your follicles start to grow out weaker and you develop issues like flaking and itchiness as your scalp health worsens over time.

WOW Skin Science Apple Cider Vinegar Shampoo

It may take a few weeks to a few months for long term effects but you can start to feel the difference in your first few washes!
The WOW Apple Cider Vinegar Shampoo is our premium clarifying shampoo that’s made to help you remove any buildup without stripping away your scalps natural oils. It’s enriched with various other botanicals for leaving your scalp nourished & promoting richer hair growth!

2. Insufficient Blood Flow

Aside from a lack of moisture, dry hair is also caused by not having a healthy blood flow to the scalp. Common causes are product buildup clogging up the roots or genetic conditions like male pattern baldness.
Apart from using a clarifying shampoo, you can pair it with our scalp massager for helping you with gently removing any scalp buildup. Using a scalp massager also greatly increases blood circulation to your scalp as you use it regularly and encourages natural sebum production.
Genetic conditions like male pattern baldness are normally caused by DHT hormones that accelerate the hair loss processWe formulated the WOW Coconut Milk Shampoo with natural DHT Blockers with ingredients like Saw Palmetto & Nettle Leaf Extract. Expect reduced hair loss and increased blood circulation with consistent use.

3. Hair Damage

Another major cause of dry hair is damage from heat tools, improper hair care, and dyeing your hair too much. If you are aware that this applies to you, then it will help to be patient as it's going to take time.

You can definitely nurse your damaged hair back to life if you're taking the right approach. 

The focus will be on deeply nourishing your scalp and strands. You will be working towards naturally restoring your strands back to life while caring for your scalp to grow out healthier follicles.

We recommend using our natural deep conditioner that’s made with rich ingredients like Avocado Oil & Coconut Oil. It's infused with various botanical extracts to soften & rebuild your hair without any harsh chemicals like parabens, sulfate or silicone. 

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Goutaman Ram

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