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Quench Thirsty Hair

Treat tresses to nourishing conditioners for all hair types.

Mariselda J. - "I feel the difference the moment I put it on. It feels so luxurious. It leaves my hair feeling sleek and really healthy"

100% Natural & Vegan Solutions

Plant-Powered Formulas

No Animal Testing (Cruelty-Free)

100% Gluten-Free Formulas

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Ready to WOW?


We offer various formulas for different hair types and needs, from lightweight moisture to deep conditioning. If you aren't sure what to try, our super easy hair care quiz will pick the perfect WOW products to help you reach your hair goals!

Here’s a quick guide:

Frizzy, Dull, Itchy, Dandruff-Prone Hair: Apple Cider Vinegar Shampoo + Coconut Avocado Oil Conditioner

Frizzy, Dry, Damaged Hair: Coconut Milk Shampoo + Conditioner

Weak, Damaged, Dull Hair: Moroccan Argan Oil Shampoo + Conditioner

Dirty, Weak, Damaged Hair: Activated Charcoal & Keratin Shampoo

Damaged, Limp, Dull Hair: Red Onion & Black Seed Shampoo + Conditioner

All WOW conditioners are plant-powered by botanicals to deliver essential hydration that hair is missing to promote healthy hair growth!

If you aren't sure which will fit your personal needs best, try our super easy hair care quiz!

Start with a quarter sized amount of conditioner, adding more for thicker or longer hair. Emulsify the product in your hands and apply starting from the ends to the roots. If you have an oily scalp, keep the conditioner below your ears. Let it sit for a few minutes before rinsing with cold water to seal the cuticles for added shine!

Keep hair looking sleek with these pro-tips:

- Let the conditioner sit on your strands for a few minutes
- Finish with a cold water rinse to seal the cuticles for added shine

- Do not rub hair with a towel, as that will cause frizz and breakage. Gently pat dry with a microfiber or cotton towel

- Let air dry if possible, as heat will bring back frizz. If you do use heat, finish with a shot of cold air to smooth strands.

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