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Revitalize Your Hair & Skin, Shop Natural Wonders

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Sulfate-Free Clean

Reset your scalp with clarifying formulas for all hair types.

Elisa S. - "I can ALREADY tell a difference!! My hair is so soft, my dandruff is basically gone, and even my frizz is starting to get under control! I love how nice this shampoo smells"

100% Natural & Vegan Solutions

Plant-Powered Formulas

No Animal Testing (Cruelty-Free)

100% Gluten-Free Formulas

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We offer various formulas for different hair types and needs, from lightweight moisture to deep conditioning. If you aren't sure what to try, our super easy hair care quiz will pick the perfect WOW products to help you reach your hair goals!

Here’s a quick guide:

Frizzy, Dull, Itchy, Dandruff-Prone Hair: Apple Cider Vinegar Shampoo + Coconut Avocado Oil Conditioner

Frizzy, Dry, Damaged Hair: Coconut Milk Shampoo + Conditioner

Weak, Damaged, Dull Hair: Moroccan Argan Oil Shampoo + Conditioner

Dirty, Weak, Damaged Hair: Activated Charcoal & Keratin Shampoo

Damaged, Limp, Dull Hair: Red Onion & Black Seed Shampoo + Conditioner

We typically recommend 1-2 hair washes a week to remove impurities and replenish moisture. Over washing your hair can actually strip the natural oils from your hair, leading to dull, dry strands, and an overactive oily scalp.

If you are more active or use hair styling products (resulting in product build up), you may need to wash more often. In this case, a quick rinse with cold water is suggested to keep your natural oils shining through.

Rinsing your hair with cool water will seal the hair cuticle and lock in the moisture for added shine. We recommend this to put your best hair forward!

Hard water from minerals and chemicals can leave build-up and a film-like residue on your scalp and skin. Apple Cider Vinegar Shampoo is the perfect solution to clarify build up and thoroughly cleanse any residue from your scalp. Try it out for yourself with our 60 day money back guarantee!

All of our hair products are safe to use on natural grey hair without turning it yellow! Our plant-powered formulas have no parabens, sulfates, or other harsh chemicals that would cause damage to greying hair.

To tone your hair, you can use a purple shampoo, or add purple hair dye to your WOW Conditioner once a week to offset the yellow tint.

As hair greys, the texture changes, losing luster and fullness. To counteract this, try:

- WOW Coconut Milk Shampoo and Conditioner to nourish dry, frizzy, thin hair

- WOW Moroccan Argan Oil Shampoo and Conditioner to repair damage and rejuvenate hair health.

- To give your hair extra love, follow up with WOW Hair Revitalizer. Spray on freshly washed, damp hair to hydrate, fight frizz, and nourish on-the-go!

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

Try our Coconut Milk Shampoo + Conditioner to nourish and revive damaged, color treated hair. Add some hair dye into your conditioner for a color touch up!

For thicker and fuller hair, we recommend a deep cleaning duo like our Apple Cider Vinegar Shampoo + Conditioner to remove build-up that's weighing your hair down. Alternate with our hydrating Coconut Milk Shampoo + Conditioner to deliver volumizing moisture and keep your strands happy, and healthy!

Everyone's hair needs are different, you can take our hair quiz here to find the best products for you!

The best way to tackle this scalp condition is to find out the source of this irritation. Are the itchy flakes from dry skin and/or product build up? Or is it from a fungus called malassezia, the cause of dandruff?

If it's from itchy dryness, use our Coconut Milk Shampoo + Conditioner duo to soothe irritation, clarify build-up, and nourish your strands back to health.

If it's from dandruff flakes, use our Apple Cider Vinegar Shampoo + Coconut Avocado Conditioner to clarify the scalp, naturally fight dandruff-causing fungi, and strengthen your strands.

You can find the perfect products for you with our hair quiz here: Haircare Quiz

Curly hair can look bouncy, smooth and shiny with the right hair routine! Waves, kinks and curls crave moisture from within for a frizz-free appearance. Try WOW Skin Science Coconut Milk Shampoo and Conditioner to nourish and hydrate curly hair. Alternate every 2 weeks with a clarifying shampoo like WOW Skin Science Apple Cider Vinegar Shampoo to bust build up that can weigh down curls.

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