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The best deals on head-to-toe essentials for all hair & skin types.

Malinda L. - "I no longer use any other products on my hair but WOW. The best Shampoo and conditioner. I can not say enough."

100% Natural & Vegan Solutions

Plant-Powered Formulas

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Here’s a quick guide:

Frizzy, Dull, Itchy, Dandruff-Prone Hair: Apple Cider Vinegar Shampoo + Coconut Avocado Oil Conditioner

Frizzy, Dry, Damaged Hair: Coconut Milk Shampoo + Conditioner

Weak, Damaged, Dull Hair: Moroccan Argan Oil Shampoo + Conditioner

Dirty, Weak, Damaged Hair: Activated Charcoal & Keratin Shampoo

Damaged, Limp, Dull Hair: Red Onion & Black Seed Shampoo + Conditioner

We understand that your hair color is an investment you want to protect. Unlike most acidic shampoos, our Apple Cider Vinegar Shampoo has a neutral effect to balance the scalp’s pH. When using our shampoo, we suggest concentrating on your scalp and running product through the length of your hair right before rinsing with cool water. The cold water closes the hair cuticle and protects your hair color from fading. As with any clarifying product, using it more than 1 to 2 times per week, or leaving it on longer than directed, may cause color to lighten.

Try our Coconut Milk Shampoo + Conditioner to nourish and revive damaged, color treated hair. Add some hair dye into your conditioner for a color touch up!

Of course you can! Simply select the shampoo option from the drop-down menu under Hair Care and choose the product you’d like.

Of course you can! Simply select the conditioner option from the drop-down menu under Hair Care and choose the product you’d like.

We typically recommend 1-2 hair washes a week to remove impurities and replenish moisture. Over washing your hair can actually strip the natural oils from your hair, leading to dull, dry strands, and an overactive oily scalp.

If you are more active or use hair styling products (resulting in product build-up), you may need to wash more often. In this case, a quick rinse with cold water is suggested to keep your natural oils shining through.

Start with a quarter sized amount of conditioner, adding more for thicker or longer hair. Emulsify the product in your hands and apply starting from the ends to the roots. If you have an oily scalp, keep the conditioner below your ears. Let it sit for a few minutes before rinsing with cold water to seal the cuticles for added shine!

The WOW Skin Science Red Onion Black Seed Oil line brings you the rejuvenating power of onion and black seed to your hair routine. Try our shampoo and hair oil with a mild, fruity-fresh scent, and our nourishing conditioner with a fabulous floral scent. Restore damaged hair with time-tested staples, and none of the funky smell!

Our naturally powerful formulas can be too harsh for the sensitive scalps of children. The potent actives in our products like Apple Cider Vinegar are for deep detoxing and should be used accordingly. Keep away from children, and only use 1-2x a week for adults to clarify hair.

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